Phase 1: Project Preparation

April 1 – June 30, 2025

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• April 1 – April 15:

  • Finalize artist contracts, venue agreements, and confirm accessibility arrangements.

• April 16 – May 15:

  • Develop marketing materials, multilingual promotional strategies, and launch a dedicated project website.

• May 16 – May 31:

  • Training workshops for project staff and volunteers focusing on data collection methodologies, storytelling techniques, and accessibility protocols.

• June 1 – June 30:

  • Conduct outreach and community engagement meetings with stakeholders, partner organizations, and target communities to ensure inclusivity and accessibility planning.

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Phase 2: Data Collection & Community Engagement

July 1, 2025 – April 30, 2026

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• July 1 – July 31:

  • Launch of "Creativo Conmigo" workshops for immigrant and Afro-Latin families (Weekly), focusing on emotional and cultural data collection methodologies.

• August 1 – August 3:

  • Premier Feature Presentation – "ForbidDance Festival" at George Washington Carver Museum and Assembly Hall in East Austin, including immersive performances, real-time feedback collection, and storytelling sessions.

• August 4 – September 15:

  • Initial qualitative and quantitative data analysis; adjust outreach strategies based on initial findings.

• September 16 – September 28:

  • Divergence Festival at Cambria Hotel with targeted community engagement and expanded data collection.

• October 1 – December 31:

  • Continued weekly "Creativo Conmigo" workshops, monthly "Cumbia Bajo La Luna" series, and initiation of outreach at Texas A&M University. Employ XYZ Atlas methodology, capturing detailed emotional mapping and community narratives to build a robust dataset for policy advocacy.

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Phase 3: Mid-Project Evaluation & Adjustments

January 1 – January 31, 2026

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• January 1 – January 15:

  • Comprehensive mid-project evaluation of all collected data, including insights from Texas A&M outreach.

• January 16 – January 31:

  • Stakeholder review sessions, identifying adjustments needed to enhance impact and effectiveness based on data-driven insights.

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Phase 4: Intensive Outreach & Data Analysis

February 1 – June 21, 2026

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• February 1 – May 31:

  • Intensive data-driven workshops ("Inspired Movement," "Containers Multigenerational Workshops"), and specialized programming at Texas School for the Blind and Texas School for the Deaf.

• March 2026:

  • XYZ Atlas activation at SXSW Tech, showcasing emotional mapping, innovative GIS technologies, and demonstrating project visibility and public engagement.

• June 1 – June 18:

  • Preparation for final events and concluding data collection.

• June 19 – June 21:

  • Final Feature Presentation – "ATX Social Club: Revolutionizing Music Engagement" at Passion Theater, integrating comprehensive data collection techniques.

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Phase 5: Data Synthesis & Policy Advocacy

June 22 – July 31, 2026

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• June 22 – July 15:

  • Synthesis and detailed analysis of collected data by GIS specialists and data analysts, clearly connecting festival and outreach findings with actionable insights for urban policy.

• July 16 – July 31:

  • Integration of synthesized data onto XYZ Atlas interactive platform, development of policy briefs and advocacy materials for stakeholder dissemination.

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Phase 6: Project Reporting & Dissemination

August 1 – August 31, 2026

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• August 1 – August 15:

  • Completion of final reports, data visualizations, and storytelling documentaries highlighting the project's tangible impacts.

• August 16 – August 31:

  • Broad public dissemination of outcomes, interactive digital maps, and comprehensive policy advocacy campaigns.

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Business Plan Highlights:

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• Revenue Streams:

  • Grants ($295,000), Corporate Sponsorship ($5,000), Ticket Sales and Participation Fees ($50,000), Individual Donations ($5,000), In-Kind Contributions ($55,000), and Cash Reserves ($30,000).

• Expenses Breakdown:

  • Project Salaries ($40,000), Artist and Contractual Personnel Fees ($290,000), Venue and Production ($200,000), Accessibility and Language Services ($30,000), Marketing ($60,000), Documentation and Evaluation ($40,000), Community Workshops and Outreach ($60,000).

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Performance Measures:

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• Increase annual audience engagement by 25%.

• Collect and analyze participant demographics to ensure inclusive representation and equity.

• Document and assess economic impacts, including detailed artist earnings and increased local business revenue.

• Generate comprehensive qualitative narratives and quantitative insights, directly contributing to XYZ Atlas advocacy for inclusive urban policy, enhancing public planning, cultural tourism, health, well-being, and diversity.

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This integrated strategy explicitly links cultural heritage festivals, outreach programs, and the XYZ Atlas placemaking initiative, supported by strategic partnerships with the Mayoral Office, Austin Cultural Arts Division, Dell Medical School, Downtown Arts Alliance, and Texas A&M. By reaching critical mass through extensive community engagement, this project effectively advocates for sustainable, inclusive urban development and long-term cultural preservation policies.