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April 9–11, 2026 | Zilker Hillside Theater

April 12, 2026 | Rhythm House ATX​

 

Join us at Austin’s most iconic outdoor stage for a four-day celebration of music, movement, and cultural heritage. Each evening begins with free, beginner-friendly through advanced workshops led by acclaimed instructors, followed by four hours of social dancing powered by live bands, DJs, and special guest performances.

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Free

 

Free and open to all ages, the Austin Social Dance Festival is more than a series of performances. It is an invitation to learn, move, and belong, celebrating dance as a living cultural heritage that continues to thrive across generations and communities. Live music every night for the live music capital of the world!​​​​

 

*Please note that photos and video may be taken during this event for archival, community, and promotional purposes.

**photo  by Cumbia Bajo de la Luna

2026 schedule

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Lisa Vargas

Lisa Vargas

Salsa

Cindy Salgado

Cindy Salgado

Dance Film & Partnering with Empathy

Lizeth Katz

Lizeth Katz

Country (where Honky Tonk meets Two-Step!)

Kari Kron

Kari Kron

Lindy Hop, Austin Swing Syndicate

Eric Moreno

Eric Moreno

Country (where Honky Tonk meets Two-Step!)

Adib Ma'ani-Hessari

Adib Ma'ani-Hessari

Jitterbug

Travis Herman

Travis Herman

Salsa, West Coast Swing, Country, DJ TraviTrav

Daniel Hernandez

Daniel Hernandez

Cumbia Bajo de la Luna & Cumbia Movement

DJ URL

DJ URL

Brazilian Zouk

DJ Tiger

DJ Tiger

Brazilian Zouk

Liliana Beverido

Liliana Beverido

Echale Salsita

Alberto Solorzano Perez

Alberto Solorzano Perez

Cumbia Para Todos

DJ Big J

DJ Big J

Echale Salsita

Favian Bustos

Favian Bustos

Inspired Movement

Ryan Salinas

Ryan Salinas

Santa Cruz Collective, Technical Director

Golden Hour Heptet

Golden Hour Heptet

Lindy Hop

Golden Hour Heptet

Golden Hour Heptet

Plan Solidero

Plan Solidero

Cumbia

Mark Gomez

Mark Gomez

Bachata Sensual

Mo Whitney

Mo Whitney

Bachata Sensual

Abelin & Josue

Abelin & Josue

Dallas Zouk

Amy Diane Morrow

Amy Diane Morrow

Founder and Co-Director

Julie Marie

Julie Marie

Cumbia

Osei Bonsu

Osei Bonsu

Austin Brazilian Zouk & Lambada Cultural Heritage Project

DJ Keli

DJ Keli

Austin Swing Syndicate and Hot Rhythm Foundation

come dance wiTh us!

Social Dance Alliance
Fisterra Cultural Heritage Projects

Fisterra Cultural Heritage Projects

03:41
2026 Austin Social Dance Festival Sizzle

2026 Austin Social Dance Festival Sizzle

00:37
Austin Swing Syndicate - "Where Dance Lives On" by The Daily Texan

Austin Swing Syndicate - "Where Dance Lives On" by The Daily Texan

03:29
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parking

parking

FREE parking is available in the Charles Johnson House parking lot. There is also street parking available around the venue.

For any questions or concerns, please email or call Amy! amy@fisterra.xyz; 512-779-0013

Institutional Marketing & Outreach Plan

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I. Core Marketing Philosophy

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We do not market isolated events.
We steward a citywide cultural access system.

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The Austin Brazilian Zouk & Lambada Cultural Heritage Project operates as a flagship heritage program within the Austin Social Dance Alliance, a coordinated network of studios, festivals, educators, veterans halls, & public-space partners stewarded by Fisterra Projects. Our marketing functions as shared civic infrastructure, allowing residents, visitors, & cultural tourists to encounter Austin’s social dance culture through multiple entry points rather than a single brand or venue.

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This approach ensures City investment amplifies an existing ecosystem rather than duplicating outreach.

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II. How we reach residents, visitors, & tourists

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Austin residents

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Residents encounter ABZL first through free public park practicas at Butler Park & Republic Square, promoted through Alliance calendars, neighborhood studios, trailhead signage, & partner networks. Messaging prioritizes clarity, free access, beginner welcome, multilingual instruction, & continuity across programs. From there, participants move naturally into studio classes & residencies across the Alliance network.

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Visitors & cultural tourists

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Visitors discover ABZL through a layered strategy:

✓ Listings with Visit Austin & Explore Austin
✓ Alliance-wide event calendars surfaced through hotels & downtown partners
✓ Artist-led amplification from international instructors traveling to Austin
✓ QR-coded visitor guides distributed near Lady Bird Lake, Republic Square, & hotel corridors

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Rather than advertising a single festival weekend, we position Austin as a destination for learning & return, encouraging longer stays & repeat visitation.

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Underserved communities

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Outreach to veterans, multilingual households, & blind & visually impaired dancers is led through trusted Alliance nodes, including Travis Post 76, bilingual instructors, & Texas School for the Blind collaborators. Marketing reads as invitation, not extraction, because it is carried by the same people who teach, host, & steward the spaces.

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IV. Promoting Austin as a cultural destination

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Through the Alliance, ABZL positions Austin within global Zouk & Lambada networks as a place where lineage is studied, shared, & sustained. Visiting artists supported by Osei Bonsu regularly publish Austin-based residencies to international audiences in Brazil, Argentina, Canada, Europe, & Asia. Content filmed in Austin’s parks, studios, & historic halls circulates globally, presenting the city as a cultural home rather than a tour stop.

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Visa sponsorships & extended artist residencies reinforce this narrative by enabling international artists to remain in Austin for months, expanding tourism, housing use, & local economic activity beyond festival dates.

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V. Marketing channels

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Digital infrastructure

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✓ atxzouk.com as the program hub, integrated into Austin Social Dance Alliance listings
✓ Quadrilingual event pages in EN, ES, PT, VI with WCAG 2.1 AA accessibility
✓ Alliance-wide email distribution segmented by geography, experience level, & language

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Partner amplification

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✓ Cross-promotion with Alliance studios including Balance, Uptown, GoDance, & Rhythm House
✓ Downtown Austin Alliance & Trail Conservancy amplification tied to park programming
✓ Veteran-led outreach through Travis Post 76 networks

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Artist-led global reach

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International teaching artists collectively reach more than 1.5 million followers worldwide. Coordinated content kits ensure Austin residency footage, event links, & public access information circulate consistently across these networks.

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Physical presence

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✓ QR-coded signage at parks, trailheads, & civic spaces
✓ In-studio flyers & announcements across Alliance partners
✓ Hotel concierge one-sheets & visitor guides for free public classes

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VI. Equity, access, & language

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​All major marketing assets follow Alliance access standards:

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✓ Quadrilingual materials in English, Spanish, Portuguese, & Vietnamese
✓ Visible accessibility notes describing tactile mapping, guided partnering, & vibration-based rhythm tools
✓ Captioned video content & ASL information named upfront
✓ Clear language around cost, experience level, & what to expect

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Access is communicated as standard practice, not accommodation.

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VII. Measurement & impact

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We track outcomes across the Alliance ecosystem:

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✓ Attendance & repeat participation at public practicas
✓ Conversion from free programs into studio & festival participation
✓ Zip code & out-of-town data to document cultural tourism
✓ Language access usage & accessibility support requests

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These metrics demonstrate how City investment strengthens year-round cultural infrastructure, not one-time events.

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VIII. Why this model matters

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By situating ABZL within the Austin Social Dance Alliance under Fisterra Projects, this marketing strategy shows that:

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✓ Public funds amplify a functioning citywide network
✓ Cultural heritage is sustained through people, not branding
✓ Access, tourism, & equity are integrated rather than siloed
✓ Austin’s creative identity is strengthened through coordination & shared infrastructure

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This approach ensures Austin’s social dance culture remains visible, accessible, & globally connected while staying rooted in local public space & community care.

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info@fisterra.xyz

+1.512.779.0013

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P.O. Box 152134

Austin, TX, 78715

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1117 Delano St

Austin, TX, 78721

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